Marketing is simple once you know this technique.

Have you ever wondered what makes an ad successful?

How do I recreate it?

What's the secret sauce?

Many different factors come into play when creating a successful advert.

Trust me, there are always new & old things to learn. But I will not bore you with any of those extra details. I will tell you the exact skill you need to make those amazing ads.

It's so much simpler than you think. Once you know this, and start implementing it, you will kick yourself because you will think, "Why did I not try this?"

Before I was introduced to this concept, I would get so frustrated with myself. I couldn't figure it out and it used to drive me mad. If this sounds familiar, don't be so hard on yourself. We've all been there, and trust me, so have I.

The simple yet effective technique I've been hinting at this entire time... has been used in this very article. It's what's got you reading this far. And it's really SIMPLE.

You have to use SIMPLE language. That's it. That's the secret sauce.

You cannot use words that 90% of the readers do not understand. You aren't trying to get an award for the fanciest words. Or the most complex sentence structure.

I know it sounds silly but this is the single trick that helped me improve my marketing results and client results.

Like I said, the only reason you're still reading is because it's easy to follow. You don't have to stop halfway through and find your dictionary. That is just ridiculous. And that is exactly what customers think when they read ads that use unnecessary words that just confuse them AND confuse the ad's message.

People get bombarded by adverts all day long. Why would you want to follow what everyone else is doing?

Think about it... sometimes less means more.

In this case. Less fancy sh*t works. And trust me once more, your readers notice this and they quite simply appreciate it.

Try it.